“Kama’s bestselling rose mist happens to be part of our collaboration and that is sweet and refreshing, and the personality tied in beautifully with our theme on the occasion of Valentine’s Day,” adds Arora who insists that the pairing is immaculate with a product that fits into the global aesthetic of beauty quite neatly. Priced at Rs 1,850, the set comes with Kama’s best selling rose mist (which is making a big comeback) repackaged beautifully, and with a custom Manish Arora heart brooch. The limited edition box scores big on packaging – the heritage gold embossed lettering that is a Kama staple, in a fuchsia pink Manish Arora box. And with Kama Ayurveda now looking to engage the digital market and move towards a more global approach, a Manish Arora pairing hits the right target audience. We were able to come to a common ground with the concept of the association that resonated strongly with both of us and that to me was the real deal clincher,” admits Arora who has always upheld the ‘Made in India’ torch through his work in both India and Paris. While our individual brand philosophies may vary, our commitment to the ‘Make in India’ cause is what really brought us together. “When Vivek Sahni, Kama Ayurveda’s co-founder, approached me with the proposition of this collaboration, I was certain I wanted to come on-board.
And the fact that both, in their own ways represent two different aspects of India, makes it an association worth applauding. It works beautifully, because it’s a partnership born out of passion and fun, and proves that one can pair tradition with millennial spunk.
And accompanied by a tiny heart brooch and gorgeous packaging, Manish Arora and Kama Ayurveda have made a stunning product for the Instagram hoi-polloi in India.
Pink and pretty, the stunning rose mist bottle fits into our Indian beauty regime like a dream.
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